Balenciaga Pre-Fall 2021
Balenciaga's new season series is released, which begins with a short film called "It feels good", which once again arouses people's desire for the world.
The new series takes the white background as the shooting scene, and it is set that each model can add tourist landmark images during post-production. In these imaginary images, the series of clothes also travel around the world with the vision of returning to the world. Great Wall, Shanghai Bund, Chengdu Jinli, Eiffel Tower in Paris, Hollywood, Egyptian Pyramid, Colosseum in Rome … The appearance of famous scenic spots all over the world connects the hearts of people all over the world, thus arousing resonance and discussion.
I have to say that only Demna Gvasalia, the creative director who has always been rebellious, can come up with such creative ideas. He uses unique and distinct contextual techniques to arouse everyone's attention and resonance season after season, which is his great strength besides creating fashion.
As always, the design style has once again consolidated Balenciaga's deep impression on people. The design language with no gender, no occasion and no rules is catering to the current social atmosphere, deepening the concept of the same paragraph for men and women.
This season's numerous fashion items are equivalent to creating a complete daily wardrobe, breaking the traditional classification of casual wear and formal wear, subverting the inherent design concept and creating a new fashion category. According to the brand, 90.6% of the plain and printed fabrics used in this series have been certified for sustainable development, and the brand must pay attention to the implementation of environmental protection concept in the design.