Balenciaga Pre-Fall 2021
Balenciaga新季系列发布,以一支名为《感觉真好》的短片开篇,再次唤起人们对这个世界的渴望。
新系列以白色背景为拍摄场景,设定为每位模特在后期制作时可以加上旅游地标影像。在这些想象中的影像里,系列服装也跟着环游世界,并带着回归全球旅行的愿景。长城、上海外滩、成都锦里、巴黎埃菲尔铁塔、好莱坞、埃及金字塔、罗马斗兽场……全球各地的知名景点的出现更是连接了全世界人民的心,从而引发共鸣与讨论。
不得不说,这样的创意想法,只有向来叛逆的创意总监 Demna Gvasalia 才想得出来,他一季又一季用独特鲜明的语境手法来引起大家的注意力与共鸣,这是打造时装之外,他的厉害之处。
一如既往的设计风格,再次巩固了Balenciaga 给人们的深刻印象,无性别、无场合、无规则的设计语言正迎合了当下的社会气氛,将男女同款的概念继续深化。
本季众多的时装单品,相当于打造了一个完整的日常衣橱,并打破了休闲装与正装的传统分类,颠覆固有设计理念,创造出新的时装类别。据品牌阐述,该系列中所使用到的90.6%的平纹和印花面料,均获得了可持续发展认证,将环保理念贯彻到设计当中,亦是当下品牌必须重视的。
Balenciaga Pre-Fall 2021
Balenciaga's new season series is released, which begins with a short film called "It feels good", which once again arouses people's desire for the world.
The new series takes the white background as the shooting scene, and it is set that each model can add tourist landmark images during post-production. In these imaginary images, the series of clothes also travel around the world with the vision of returning to the world. Great Wall, Shanghai Bund, Chengdu Jinli, Eiffel Tower in Paris, Hollywood, Egyptian Pyramid, Colosseum in Rome … The appearance of famous scenic spots all over the world connects the hearts of people all over the world, thus arousing resonance and discussion.
I have to say that only Demna Gvasalia, the creative director who has always been rebellious, can come up with such creative ideas. He uses unique and distinct contextual techniques to arouse everyone's attention and resonance season after season, which is his great strength besides creating fashion.
As always, the design style has once again consolidated Balenciaga's deep impression on people. The design language with no gender, no occasion and no rules is catering to the current social atmosphere, deepening the concept of the same paragraph for men and women.
This season's numerous fashion items are equivalent to creating a complete daily wardrobe, breaking the traditional classification of casual wear and formal wear, subverting the inherent design concept and creating a new fashion category. According to the brand, 90.6% of the plain and printed fabrics used in this series have been certified for sustainable development, and the brand must pay attention to the implementation of environmental protection concept in the design.
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